Welcome SEMM Conference Attendees.

Canadian institutions are navigating one of the most volatile enrolment environments in decades—driven by international student policy changes, shifting demographics, and increasing recruitment competition.

Strategic enrolment leaders are being asked not just what happened, but what happens next.

Plaid Analytics helps institutions turn enrolment data into clear insight and credible forecasts for decision-makers.

Plaid specializes in higher education data and enrolment planning, supporting colleges and universities across Canada and the United States.

The Questions SEM Leaders Are Being Asked

Across Canada, enrolment and marketing leaders are increasingly being asked questions like:

• How will international student policy changes affect enrolment next year?
• Which programs should grow, shrink, or change delivery?
• Which recruitment strategies actually convert into enrolled students?
• How sensitive are we to changes in retention?
• What does enrolment look like three years from now?

Answering these questions requires more than dashboards.

Institutions need well-integrated data, reliable metrics, and the ability to model future scenarios - not just report on the past.

How Plaid Helps

Enrolment Insights

We help institutions understand what’s really driving enrolment trends:

• applicant → admit → enrol conversion
• program demand patterns
• domestic vs international shifts
• retention and progression dynamics
• recruitment channel performance

Many institutions use these insights to support enrolment planning, program reviews, and strategic SEM initiatives.

Enrolment Forecasting

With Plaid Forecast, institutions can explore realistic enrolment scenarios such as:

• international enrolment declines
• program capacity changes
• retention improvements
• recruitment strategy shifts

The result is a clear view of how those decisions affect:

• student headcounts
• course demand
• faculty workload
• tuition revenue

Instead of reacting to surprises, institutions can plan ahead with confidence.

Connecting Recruitment, Marketing, and Enrolment Data

Strategic enrolment decisions often require connecting data across systems:

• student information systems
• CRM platforms
• recruitment marketing tools
• institutional research data warehouses

Plaid helps institutions build an integrated analytics foundation so teams can answer strategic questions quickly and confidently.

Data Governance for Enrolment Metrics

Many institutions struggle with inconsistent definitions for key metrics like:

• enrolment counts
• retention rates
• program demand
• yield and conversion

Plaid Govern helps institutions document definitions, track data lineage, and build institutional confidence in enrolment data.

Who We Work With

We collaborate with teams across the institution, including:

• Strategic Enrolment leaders
• Registrars and admissions teams
• Institutional research offices
• Recruitment and marketing teams
• CIOs and institutional IT teams
• Provost and planning offices

Many of our clients are actively implementing or evolving Strategic Enrolment Management plans.

Plaid Analytics specializes in higher education data and enrolment planning, with experience supporting colleges and universities across Canada and the United States.

Continue the Conversation

If you're attending the SEMM Conference, we’d love to hear about the challenges you're working through.

We’re always happy to discuss:

• enrolment forecasting approaches
• connecting recruitment and enrolment data
• scenario planning for international policy changes
• building a strong data foundation for SEM

↓ Select a time below (or reach out in writing if you prefer)

Plaid Analytics

Helping institutions

Anticipate enrolment.
Connect data.
Clarify decisions.